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Where other luxury publications have struggled to make their mark among Tampa Bay's wealthiest residents, blu, the Bay area's quintessential luxury lifestyle magazine, speaks to the soul of the area's upscale lifestyle by setting its sights on the passion that permeates our region. The inspiration behind this quarterly publication comes from the bodies of water that flow in and out of the Bay area, and the kind of lifestyle they inspire: Luxury that kicks off its heels and loosens its tie.